Roland-Philippe Kretzschmar
- Organisation
- The Art Bystander
- Biography
- Roland-Philippe Kretzschmar is a Swiss-Swedish founder of The Art Bystander, an independent art media and advisory platform. In under four years, he has organically grown its Instagram audience to around 275,000 followers while developing a Substack magazine, podcast, curatorial practice and advisory services for collectors. Its Intelligence Desk combines art-market research with AI-assisted analysis. His career combines creative leadership, entrepreneurship and experience in digital transformation within international businesses. He has served as Global Digital Marketing Director at The Absolut Company (Pernod Ricard), Global Head of Digital Commercial Excellence at Stora Enso and Chief Business Technology Officer at Sofigate. Earlier, he was Director Digital & Creative Nordic at Edelman. He also founded and led the innovation consultancy Raw Agency, mentored start-ups, and pursued a career in journalism, editing and trend analysis spanning over two decades. He holds diplomas in international business from Stockholm School of Economics Executive Education and digital marketing from Hyper Island. He also studied fashion management at London College of Fashion and completed first-year architecture studies at the Architectural Association in London. The Art Bystander regularly serves as a media partner to international art fairs and art weeks. As a fair ambassador, interviewer and moderator, he examines how digital platforms, emerging business models and changing collector behaviour are reshaping the art world, drawing on practical experience of both established organisations and building an independent cultural business. Working internationally, Kretzschmar develops exhibitions, cultural programmes and editorial partnerships. He also advises galleries, institutions, brands and technology companies on media development, audience growth and digital strategy.
Speaker on
Technology as an enabler, not a replacer.
Session
10/16/2026
|
11:50 - 12:30